1921 Online

Social Media – Exciting new ways to explore and engage Understand and Monitor

Successful Social Media Marketing requires a concrete understanding of your brand advocates and potential customers, and their online activity. It’s all about reaching out and engaging with your customers in order to better understand their needs. We carry out extensive Social Audits, looking the channels that will influence your performance at a granular level. This clinical approach ensures a thorough understanding of the landscape, ensuring engagement is targeted and effective in achieving your goals at competitive CPAs

Engage with the Conversation

The huge variety of social channels available online offers companies and marketers a wealth of outreach opportunities. Social networks, viral video, forums, blogs and even tweets… the list of ways your customers socially interact over the internet has rapidly evolved. All this offers companies exciting new ways to promote their brand, inform advocates of new activity and reduce negative sentiment.

Social media can be targeted to specified demographic and geographic criteria, from a cross country campaign to a very granular audience and can offer unparallel cost efficiency on achieving your goals. See our Social Media case studies to see how we’ve helped companies like Sky reach their objectives through the social channels

What is Social Media?

Heard the buzz but not sure what social media marketing, or conversational marketing, is all about? Not tried Digging, Poking on Facebook, Tweeting or Flickr-ing before? Give social media a go for yourself using any of the web 2.0 tools listed above, and see social media in action.

From photo sharing to videos, discussion boards and making connections, all these social media sites have one thing in common: user interaction.

The user or customer is at the centre of the social media universe, and social media has transformed the way information is shared online. Audiences are researching, purchasing, talking and forming opinions using trusted websites, social networks and search engines.

Stay ahead of the game with a social media strategy that places your brand at the forefront of this new digital landscape.

Why is social media optimisation important to your business?

Did you know?

• Over 34 million people use the internet in the UK (Netview UK, May 2008)
• 56 billion web pages viewed by internet users in the UK (Netview UK, May 2008)
• 580 million users around the globe visit a social networking website (comScore world metrix, June 2008)
• Facebook accounts for 2.75% of all UK Internet visits (Hitwise, July 2008)
• Ten hours of video is uploaded to YouTube every minute (YouTube)
• There are more than 78 million active blogs (Blogpulse, August 2008)

Your customers, existing and prospective, are among these social media participants, interacting and communicating about everything online — including you. Make sure you know what conversations are taking place, and use social media optimisation to join in the chatter.

What is social media marketing?

Conversational marketing isn’t new — brands have been communicating with consumers via advertising, PR and other techniques for years — but social media tools are shifting the way consumers seek out information and answers.

Social media marketing gives brands the opportunity to enter the social media foray themselves and provide user-friendly and interactive content for social media audiences to enjoy.

What can a social media agency like Absorb offer?

As a social media agency specialising in the social sphere, Absorb can help you tap into and understand this new and exciting social media landscape. We’ll identify the key online communities and people you need to engage with, and then help you to achieve just that.

Let Absorb’s social media consultants:

• Produce fresh and compelling content for social media audiences
• Social network your business or online campaign, including applications and widgets
• Get your brand to the right people online, with outreach and word of mouth campaigns
• Generate more customer leads, and increase engagement with existing customers
• Make your website and brand more user-friendly and ‘social’
• Ensure you know what’s been said, where and by whom online with conversational tracking
• Manage your blog and email marketing
• Produce online PR to take your story around the web
• Advise on a long term social media strategy

Contact us today to see how we can help your business use social media optimisation to succeed in the social media scene.